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i -Ji /<br />
THE GREATER GOOD<br />
Social and Environmental<br />
Progress Report<br />
2008 & Before<br />
TM<br />
"Goodness is the only investment that never fails.<br />
Henry David Thoreau<br />
BURT'S BEES<br />
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Contents<br />
A Word from John, CEO Letter 2<br />
About this Report 6<br />
Long Ago. A History of Burt's Bees <br />
A Word from John, CEO letter<br />
Our Mission<br />
Statement<br />
We make people's<br />
lives better every<br />
day... naturally<br />
Welcome to our first Corporate Social Responsibility (CSR)<br />
Progress Report. It seems a bit iro<a title="Burt's Bees page 1" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=1"> eCatalogInstructions Take full advantage of our </a>online catalog by following these helpful tips: Table of Contents This icon will take you to the Table of Contents. Each page of the catalog is repr
<a title="Burt's Bees page 2" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=2"> / i -Ji / THE GREATER GOOD Social and Environment</a>al Progress Report 2008 & Before TM "Goodness is the only investment that never fails. Henry David Thoreau BURT'S BEES
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<a title="Burt's Bees page 4" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=4"> Contents A Word from John, CEO Letter </a> 2 About this Report 6 Long Ago. A History of Burt's Bees
<a title="Burt's Bees page 5" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=5"> A Word from John, CEO letter Our Mission Statemen</a>t We make people's lives better every day... naturally Welcome to our first Corporate Social Responsibility (CSR) Progress Report. It seems a bit iro
<a title="Burt's Bees page 6" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=6"> Burt SteMtz and John fteptogto pmtog on tw torch </a>Roxarn??ion}naihandpant(dS4n. tfi .1 cot..-,.;'---': |o DNdudi Did pMtlOM ~-3- oromote natural wrt-OWH) products meet the criteria of The Natural Stan
<a title="Burt's Bees page 7" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=7"> A Word from John, CEO letter Let's have a look at</a> what we've accomplished: ??? Launched The Natural Standard in conjunction with other leading natural care brands and the Natural Products Associati
<a title="Burt's Bees page 8" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=8"> John started out w??h a .*???? Burt .n Mane to te</a>am about bridge buMng and keeping tie x - f ???' , S MM '*tA' S j bog n rbgi t' rasped for tie natural world working to end animal testing for years.
<a title="Burt's Bees page 9" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=9"> About this Report. This is our first Corporate So</a>cial Responsibility Report. So much has changed since our beginnings. And again, much hasn't. These days we make lots of products. We think it's time
<a title="Burt's Bees page 10" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=10"> Along with our own account, this report includes </a>comments from a few of our partners and colleagues because we really value their grounding and perspective. That said, we welcome yours as well. If
<a title="Burt's Bees page 11" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=11"> Our Values: Steadfast Commitment to the Greater G</a>ood . Harmonious Tension, Pass zona te Team work, Embrace Change. A History of Burt's Bees. Some might remember 1974 as the start of Burt's Bees. Th
<a title="Burt's Bees page 12" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=12"> BecauM necessity s ???? moflw of imtntov .ir ihwd</a>OMd ModiouM ma i iImhM ro*i'->c rihq team wr M bctorin abandoned bowling alley, with forty new employees, expanded production and a celebration of the
<a title="Burt's Bees page 13" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=13"> Today. Our Vision: We will be the "1 natural pers</a>onal care business in the world, adored by consumers, desired by our customers and working in harmony with our environment. Following our North Star,
<a title="Burt's Bees page 14" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=14"> Today our goal is to be a fully sustainable busin</a>ess. But what do those words mean to us? Last year our business increased by 26 percent, while our energy consumption dropped by 3 percent. Using le
<a title="Burt's Bees page 15" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=15"> Governance and Company Profile. Burt's Bees, Inc.</a>, a 100 percent owned subsidiary of The Clorox Company since November 2007, is a United States corporation with subsidiaries and operations in Canada,
<a title="Burt's Bees page 16" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=16"> Memberships, Alliances & Certifications Business </a>for Social Responsibility Campaign for Safe Cosmetics The Conservation Alliance Coalition for Consumer Information on Cosmetics (Leaping Bunny) Enviro
<a title="Burt's Bees page 17" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=17"> Business Performance. With the acquisition of Bur</a>t's Bees by The Clorox Company, our classification transitioned from privately held to being a subsidiary of a publicly owned company. While we may be
<a title="Burt's Bees page 18" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=18"> With rapid growth, we've seen the need to improve</a> core fundamental processes. At times, our growth has outpaced our infrastructure, and consequently, some of our critical metrics to measure customer
<a title="Burt's Bees page 19" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=19"> Our Goal: By 2011 we will increase our ><> all-na</a>tural average to 100%. Earth Friendly, Natural Products. The Natural Standard What's important to us is helping consumers maximize their personal heal
<a title="Burt's Bees page 20" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=20"> Wit.* 0 The new HPA personal Ctft products c*tV<</a>jf??xi wral ??ww cc??i5i.'ne,*?? 5u1 *i Nahnl Slanted cntttt have Deen met Our on^iacKaoe-Natural Bar* speofiet the true natural content of each Burts
<a title="Burt's Bees page 21" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=21"> We completely agree. The skin is the largest or</a>gan in the body, and it's estimated that 60 percent of what goes on the skin gets absorbed by our bodies. As we come from nature, our DNA is designed
<a title="Burt's Bees page 22" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=22"> </a>
<a title="Burt's Bees page 23" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=23"> </a>
<a title="Burt's Bees page 24" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=24"> ?? moamui TBTWG CONSUMER CONTENT Natural Persona</a>l Care products for The Greater Good. Never any Sulfates, Parabens, Phthalatcs, or Petrochemicals. L??rn more at www.burtsbees.com percent less ink wh
<a title="Burt's Bees page 25" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=25"> Pa '/ncj c We still haven't been able to fully e</a>liminate polyvinyl chloride (PVC) plastic bags from some of our gifts. As counterproductive as PVC plastic is to our environmental mission, it has adv
<a title="Burt's Bees page 26" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=26"> Comparative Packaging to Product Weight Ratio (co</a>mpotitor brand names are masked) Product Comparison Burt's Bees vs. Competitors Packaging Claim weight/ volume Was-per ounce of product Headspace in C
<a title="Burt's Bees page 27" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=27"> Environmental Performance. ECOBEES A number of ye</a>ars ago, a few employees noticed there were no recycling bins at their desks. Room for improvement, they thought, if we really want to reduce, reuse
<a title="Burt's Bees page 28" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=28"> ??3 ECOBEES Hint Card ??? Officer*. ??? FUefo</a>UtnCUc ??? Emvelopnl .*??? **-"" ??? MM HfJ ". ???" ???!'??????/ ID '.v M| m iftataniaulnM (the group that mixes our products) crafted a way to cle
<a title="Burt's Bees page 29" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=29"> Our Goal: By 2020, we will be a zero waste, zero </a>carbon company, operating on 100% renewable energy in LEED certifier/ buildings. Environmental Performance. Operations From the start, necessity was o
<a title="Burt's Bees page 30" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=30"> 2009 Sustainability Goals < 5GWh of </a>total electricity 2020 Sustainability Goals ¦ ¦ Zero Waste 100% Employee Engagement 100% Natural Products 100% PCR/Biode
<a title="Burt's Bees page 31" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=31"> Materials For the past two years, Burt's Bees h</a>as implemented Lean manufacturing principles throughout our supply chain. Lean manufacturing is considered by many to be the optimal way of removing w
<a title="Burt's Bees page 32" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=32"> Energy In 2006. we committed to offset all of our</a> electricity use until renewable energy is directly available. By teaming up with North Carolina GreenPower (www.ncgreenpower.orgJ and Renewable Choic
<a title="Burt's Bees page 33" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=33"> Burt's Bees' Greenhouse Gas Reduction Goal: Bur</a>t's Bees pledges to reduce its U.S. GHG emissions by 35% per stiles dollar j) 2006 to 2011. "In 2007 we increased our business by 26 percent while sim
<a title="Burt's Bees page 34" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=34"> Our team cams up win an innovation thai daans COM</a>BOUM V] .X.: rtiT stNrnmsttad of wafer 3T*J saves seme 60 COD gahnanni ????? Waste In mid-2007, we expanded our recycling program and set out to find
<a title="Burt's Bees page 35" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=35"> Information Technology (IT) "Green Information </a>Technology" (IT) is something of a paradox. Computers use electricity, a tremendous amount of electricity. In fact, in the United States, corporate I
<a title="Burt's Bees page 36" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=36"> Five Year Revenue graph 400 300 200 100 ??? C02/S</a>ales * 0 000072415 0.000013305 % Reduction vs. 2006 % of 2006 Greenhouse Gas Emissions To make our 2020 zero carton emssors target, we re on an aggres
<a title="Burt's Bees page 37" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=37"> f\. Along the way, we're reassessing our buying </a>and manufacturing habits: ??? Every quarter, from two to five components (such as packaging materials) are reviewed and assessed for sustainabilit
<a title="Burt's Bees page 38" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=38"> Research and Development Department Goes GREEN. O</a>ften it's not the numbers that measure change so much as behaviors. In the R&D lab, a half dozen committed product developers challenged themselves to
<a title="Burt's Bees page 39" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=39"> Our Goal: By 2020, we will have 100% employee eng</a>agement in our sustainability mission. Social Performance. In our Workplace Culture Rapid growth drives a fast pace at Burt's Bees. We now have three
<a title="Burt's Bees page 40" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=40"> and the benefits of recycling. We measured sustai</a>nability awareness among our employees with a companywide "Green Day" survey. And we learned a lot about our teams from their responses. Of 297 respon
<a title="Burt's Bees page 41" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=41"> ^ur Workplace BURT'S BEES Employee Eco-Friendly Z</a>one Parking ^ On mpo/mt ???"??????pnMai oraoasnave a s^fUflcanl unpad on lh?? Envfonmant Toancounjo* responsible oommuling, we Ve ???MM :??????"':
<a title="Burt's Bees page 42" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=42"> environmental missions, we added 11 new questions</a> to the survey. Our highest scoring response for this group indicated that coworkers are committed to quality. The lowest score indicated that a can d
<a title="Burt's Bees page 43" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=43"> ^ur Workplace Ow Mm hM acMtwd ovar on* irMoo noun</a> of work without a single bs-tme accident. Health and Safety Health and Safety are concerns which we take very seriously at Burt's Bees. In 2005, and
<a title="Burt's Bees page 44" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=44"> i 112.4% Profits BOB 98 6% Sustainability - Actu.</a>. ! 90% Actual >/??? 100% Our Business Performance Scorecard Juno 2008 Along wtfi Iraditonal sales and profits metrics for assessrg compensator)
<a title="Burt's Bees page 45" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=45"> Social Performance. In our Communities A handful </a>of concerned managers have noticed that we're "prone to volunteerism" at Burt's Bees???often overly enthused about pitching in. And that's okay. As a
<a title="Burt's Bees page 46" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=46"> Me dosed Bun's Bee* for a day and. w*i KaBOOM! an</a>d Habfid for Humanty. 375 of us burl a playground for He Wi o! Durham 43
<a title="Burt's Bees page 47" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=47"> U.IGS < present their passions to the Triangle c</a>ommunity, we funded, produced and sent employee volunteers to run the "Planet Earth Celebration (Respect Your Mother)" on Earth Day 2008 in downtown R
<a title="Burt's Bees page 48" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=48"> ???feaMt) ko i i.OOO t????mgo??fi xy>yfr3 our Ct</a>fBMIB ??? K RVMlMn M.v- ???<"." -country Bee-uM)r Your World *e ntfoduw poop** 10 Burti .i.-.-; idanottoKtraM i -.._.. ..??? i !:???: nnata Across th
<a title="Burt's Bees page 49" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=49"> Social Performance. In Communities Abroad Beyond </a>the U.S., we're just getting started with our community involvement. Our earliest foray into international trade was across the border in Canada. That
<a title="Burt's Bees page 50" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=50"> fide global business. Today you'll find Burt's Be</a>es subsidiaries within Canada, the U.K. and Australia. We're also developing growing markets and strong teams in Hong Kong, Ireland, Japan and Taiwan,
<a title="Burt's Bees page 51" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=51"> Social Performance. Colony Collapse Disorder In 2</a>006, a Pennsylvania beekeeper noticed his bees leaving on forage expeditions, never to return. They disappeared, leaving behind their young, their foo
<a title="Burt's Bees page 52" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=52"> "If the bee disappeared off the surface of the gl</a>obe, then man would have only four years of life left No more bees, no more pollination, no more plants, no more animals, no more man " Widely attribu
<a title="Burt's Bees page 53" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=53"> Social Performance. The Burt's Bees Greater Good </a>Foundation In 2007, we formalized our giving programs with the establishment of The Burt's Bees Greater Good Foundation, a 501(c)(3) nonprofit, charit
<a title="Burt's Bees page 54" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=54"> A Word from Our Friends. There is a fabled Chines</a>e proverb that tells us, "a journey of a thousand miles begins with a single step." Our intent for this, our first report, has been to build on our co
<a title="Burt's Bees page 55" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=55"> Our Friends Lisa Archer. National Coordinator, Ca</a>mpaign for Safe Cosmetics. Breast Cancer Fund "We welcome the opportunity to work with socially and environmentally conscious companies committed to m
<a title="Burt's Bees page 56" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=56"> At Timber/and, we're new to this too. Just last y</a>ear we honed in on our own KPIs to measure our progress against our four main CSR strategies. For us, the reporting process has become increasingly mo
<a title="Burt's Bees page 57" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=57"> Our Friends Miguel Rubiera, Executive Director, H</a>abitat for Humanity, Durham "In 2007. we began laying the plans for N.C s first affordable green community. Hope Crossing Although we had been buildi
<a title="Burt's Bees page 58" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=58"> Andrew Winston, Environmental Strategist and Co-a</a>uthor of Green to Gold "Burt's Bees' report demonstrates a broad, strategic understanding of sustamability, taking into account the full impact of the
<a title="Burt's Bees page 59" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=59"> Notes We'll look forward to your comments, questi</a>ons and suggestions. Feel free to use this space to take notes on points of interest in this report.
<a title="Burt's Bees page 60" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=60"> The Natural Standard for Personal Care Products. </a>May 2008 at use All products that are labeled or branded "natural" must: Be made with at least 95% all- natural ingredients. Contain only synthetic in
<a title="Burt's Bees page 61" href="http://www.zmag.dk/showmag.php?mid=wqqsph&pageid=61"> Burt's Bees, Inc. 633 Davis Drive Suito 600 Morri</a>sville. NC 27560 www.bunsbees.com Thanks for your time and interest in our Social and Environmental Progress Report. If you would like to share your
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